Silverstone Auctions at Dallas Burston - Events

Service Type: Event PR

The Challenge

To promote Silverstone Auctions’ Porsche Sale and September Sale taking place at the Dallas Burton Polo Club for the first time.

The Solution

  • Rigorous PR campaign to promote new venue and highlight auction lots
  • Targeting classic, automotive, local and national press
  • Social media campaigns to attract vendors, buyers and footfall
  • Creation of promotional videos
  • Introduction of exclusive PCGB members area at auction
  • Champagne reception and live polo display
  • Live auction social media feed

The Results

  • BBC Breaking news feature
  • 220+ press cuttings
  • 100,000 + video views
  • 3.5 million social media reach
  • 2 new world record sale prices at auction

Image Gallery

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