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The Challenge
To promote Silverstone Auctions’ Porsche Sale and September Sale taking place at the Dallas Burton Polo Club for the first time.
The Solution
- Rigorous PR campaign to promote new venue and highlight auction lots
- Targeting classic, automotive, local and national press
- Social media campaigns to attract vendors, buyers and footfall
- Creation of promotional videos
- Introduction of exclusive PCGB members area at auction
- Champagne reception and live polo display
- Live auction social media feed
