To generate sales enquiries and leads for one of Pro-Align’s entry level Hunter four wheel alignment systems, targeting UK independent workshop owners and decision makers through the use of social media.
- Creation and optimisation of a business page on Facebook to give the company a presence on the platform
- Design and posting of organic content to create general awareness and interest about the company, supporting the paid campaign
- Creative development and one week’s testing of three Facebook ad campaigns to evaluate the most effective creative solution
- Rollout of the most successful campaign for a three week period
- Leads passed on daily to Pro-Align’s sales team to actively pursue