Pro-Align – Aftermarket

Service Type: PROJECT

The Challenge

To generate sales enquiries and leads for one of Pro-Align’s entry level Hunter four wheel alignment systems, targeting UK independent workshop owners and decision makers through the use of social media.

The Solution

  • Creation and optimisation of a business page on Facebook to give the company a presence on the platform
  • Design and posting of organic content to create general awareness and interest about the company, supporting the paid campaign
  • Creative development and one week’s testing of three Facebook ad campaigns to evaluate the most effective creative solution
  • Rollout of the most successful campaign for a three week period
  • Leads passed on daily to Pro-Align’s sales team to actively pursue

The Results

  • Clear creative winner identified during testing phase
  • Multiple high-quality leads generated in campaign period
  • More than £250,000 worth of sales enquiries generated during campaign period
  • Every pound spent on the campaign, generated leads worth a potential income of £500

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