Pro-Align – Aftermarket

Service Type: PROJECT

The Challenge

To generate sales enquiries and leads for one of Pro-Align’s entry level Hunter four wheel alignment systems, targeting UK independent workshop owners and decision makers through the use of social media.

The Solution

Creation and optimisation of a business page on Facebook to give the company a presence on the platform
Design and posting of organic content to create general awareness and interest about the company, supporting the paid campaign
Creative development and one week’s testing of three Facebook ad campaigns to evaluate the most effective creative solution
Rollout of the most successful campaign for a three week period
Leads passed on daily to Pro-Align’s sales team to actively pursue

The Results

Clear creative winner identified during testing phase
Multiple high-quality leads generated in campaign period
More than £250,000 worth of sales enquiries generated during campaign period
Every pound spent on the campaign, generated leads worth a potential income of £500