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The Challenge
To create awareness of the new Autobutler concept to the UK aftermarket, driving workshop registrations and achieving a critical mass in order to facilitate a consumer launch.
The Solution
- Powerful press releases designed to ensure impact and a strong presence on magazines’ news pages
- Series of one-to-one interviews with senior editors and journalists within the industry
- Contribution of opinion and quotes for sector analysis features
- Personal introductions and networking initiatives with Red Marlin’s established industry contacts
