Autobutler - Aftermarket

Service Type: Project

The Challenge

To create awareness of the new Autobutler concept to the UK aftermarket, driving workshop registrations and achieving a critical mass in order to facilitate a consumer launch.

The Solution

  • Powerful press releases designed to ensure impact and a strong presence on magazines’ news pages
  • Series of one-to-one interviews with senior editors and journalists within the industry
  • Contribution of opinion and quotes for sector analysis features
  • Personal introductions and networking initiatives with Red Marlin’s established industry contacts

The Results

  • More than 50 pieces of print and online aftermarket trade press coverage within a three-month campaign period
  • Over 1,000 workshop sign-ups
  • Significantly faster than anticipated awareness and results which enabled the consumer launch to take place six months ahead of schedule

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