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The Challenge
To create a high-impact consumer awareness campaign that would help drive sales of Alloygator’s next generation alloy wheel protection system.
The Solution
- Leveraged our existing industry contacts to arrange vehicle audit at the UK’s busiest tyre fitting centre
- Generated a powerful, news-led press release utilising the survey results to detail the scale of the problem and the related cost implications
- Social media content to support the campaign and drive on-line enquiries further
