Alloygator - Wheels & tyres

Service Type: full service

The Challenge

To create a high-impact consumer awareness campaign that would help drive sales of Alloygator’s next generation alloy wheel protection system.

The Solution

  • Leveraged our existing industry contacts to arrange vehicle audit at the UK’s busiest tyre fitting centre
  • Generated a powerful, news-led press release utilising the survey results to detail the scale of the problem and the related cost implications
  • Social media content to support the campaign and drive on-line enquiries further

The Results

  • High profile media coverage in national press and key consumer motoring magazines
  • Increase in number of dealers looking to act as authorised distributors

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