It took the energy and enthusiasm of just one individual to bring about what will hopefully continue to be a highlight of the summer festival season for many years to come.

CarFest was dreamt up by Radio 2 DJ Chris Evans to keep his mind off bread after he gave it up for lent. The famous car nut managed to distract himself from baked goods long enough to envisage a family friendly festival packed with musical and motoring action.

And it delivered. CarFest proved an excellent idea, and by attracting sell-out crowds and most importantly raising over £1 million for BBC Children in Need, it looks set to become a yearly fixture.

Over the two weekends the Red Marlin team spent at CarFest supporting one of our automotive clients, we experienced a fantastic atmosphere. From hill climbs, fabulous food and classic car auctions, each part of the festival was a success. All those who played a part in the festivities can be proud of their work and have surely increased their presence and experienced some incredibly positive PR.

One of the biggest successes of CarFest was in its ability to appeal to all. The motoring festival was far removed from the usual offering. It was unpretentious, open and therefore unique. This tailored family approach definitely paid off.

Chris Evans’ personality clearly rubbed off on everyone involved in putting together CarFest. The whole event highlights the importance to businesses of aiming high, getting involved and punching above your weight. Don’t rest on your laurels and let PR and marketing opportunities slip by.

Enthusiasm and creativity is infectious. Make sure you work with the right people, take a bold, dynamic and creative approach and you’ll see your business grow.

So put your business out there. Be open to new ideas and events that could raise your profile and if you need some friendly advice contact us on 01926 333245, email us hello@redmarlin.co.uk or send us a tweet @RedMarlinUK.