Peter Coleman HR

Red Marlin adds motorsport specialist to bolster team in wake of new account win

Warwickshire-based automotive communications specialist, Red Marlin, is pleased to announce the appointment of Peter Coleman in the role of account manager, in support of its latest client, the Italian-based motorsport squad, Iron Lynx.

Peter brings expertise from the automotive and motorsport industries, having begun in motorsport event management, including the development of a rally which used the Nürburgring Nordschleife in both directions. He then went on to work with brands such as Armor All, STP, Bridgestone and, most recently, VP Racing Fuels. With the benefit of a CIM qualification, he has considerable experience in brand communications, having activated global sponsorships in the Olympics, golf and motorsport.

Adding further value for Red Marlin’s portfolio of automotive clients, Peter has extensive international experience. A languages graduate, he has worked in commercial roles across Europe, the Middle East and the United States, adapting corporate strategies into local implementation. He also served as head of international for the Motorsport Industry Association, creating global connections through trade shows and business events. In recent years, he has worked with Masters Historic Racing as an in-house race reporter and also serves on the Editorial Board of the British Racing Drivers’ Club Bulletin.

Danny Rughoobeer, managing director and founder of Red Marlin said:

“We are excited to welcome Peter to the team. His experience and passion for all things four-wheeled complement our organisation, and his commercial and marketing work with big brands will be a huge strategic asset.”

Commenting on his appointment, Peter said:

“This represents a new challenge in my career and I am looking forward to sharing the benefit of my experience with Red Marlin’s impressive client base. I’m very grateful to Danny and the team for their welcome, and for giving me the opportunity to focus and develop my skills further”.

Red Marlin, founded in 2009, is an independent PR and digital marketing agency specialising in the automotive sector based at the heart of the UK’s car industry in Leamington Spa, Warwickshire. To find out more visit

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