Attention span of a goldfish, if only!

By | 2018-03-15T13:26:16+00:00 March 15th, 2018|Blog, PR, Red Marlin|

According to some sources the human attention span is shorter than that of a goldfish with the average person managing a mere 6.8 seconds compared to our aquatic friend at 9 seconds. With such little time available, every nanosecond counts in grabbing the attention of your audience, whether it’s visitors to a website, writing a [...]

What’s Facebook’s latest news feed update really about?

By | 2018-02-22T11:27:50+00:00 February 22nd, 2018|Blog, Digital, Marketing, News, Social Media|

Facebook will be updating their algorithm to prioritise posts from friends and family over public content. This means that we will start seeing fewer news articles, and less advertising content and more of vacation videos from our friends, photos of their food, and more family-friendly posts from people we know. What it means to publishers [...]

12 years and ticking

By | 2018-01-17T13:36:15+00:00 January 17th, 2018|Automotive, Blog, PR, Red Marlin|

Government ministers have just been warned that they have only 12 years to make sure that three-fifths of new cars are electric in order to meet greenhouse gas targets. The caution from the Committee on Climate Change gives those in charge approximately 5,000 days to do the seemingly impossible, given that currently fewer than 5 [...]

Cabinet reshuffle kerfuffle

By | 2018-01-09T11:04:31+00:00 January 9th, 2018|Blog, PR, Red Marlin|

It’s panto season – Chris Grayling is Tory Party Chairman. Oh no he’s not! You would imagine that the Conservative party machine has one of the slickest social media teams at its disposal. But even the party’s official Twitter account is prone to the odd gaffe, as when it accidently announced that the Grayling had [...]

Merry Christmas from the Red Marlin team

By | 2017-12-19T15:32:59+00:00 December 19th, 2017|Blog, PR, Red Marlin|

Another year has passed and once again it has flown by. While this means we’ve been busy (which is how we like it), it also means we’ve been having fun, which we hope comes across in our work and how we deal with our valued clients. And now it won’t be long before we sit [...]

Will Facebook have to look itself in the mirror?

By | 2017-12-01T09:36:42+00:00 December 1st, 2017|Blog, News, PR, Red Marlin, Social Media|

Speculation is rife that Mark Zuckerberg will run for US President in 2020, although it is firmly denied by him. However, it begs the question of the influence that Facebook (already mired in controversy following the last Presidential election) might have in the campaign. If the Chairman, co-founder and CEO of Facebook throws his hat [...]

It’s not what you know

By | 2017-10-17T10:38:34+00:00 October 17th, 2017|Automotive, Blog, News, PR, Red Marlin|

Red Marlin prides itself on producing insightful, timely and well-written press releases on behalf of its clients. However, that’s only half the story which contributes to Red Marlin’s success in gaining column inch after column inch across influential trade publications, popular consumer magazines and national newspapers. That’s because even the most hard-hitting, fascinating and spell-binding [...]

The rise of the robo-journalists

By | 2017-10-11T09:41:43+00:00 October 11th, 2017|Blog, Digital, News|

As technology continues to become more and more advanced, it’s believed that 47% of jobs could be mechanised in the near future with intelligent machinery, algorithms and AI taking over jobs from manufacturing to customer services. Therefore it shouldn’t come as a surprise that even the news and journalism industry is facing major transformations. Last [...]