Thinking of a master plan Part 2

By |2018-10-25T09:48:55+00:00October 25th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment from Red Marlin showing how some simple planning ahead can make a big difference in the success of your PR activity. If you missed the first part then take a look at: https://www.redmarlin.co.uk/thinking-of-a-master-plan/ Today’s insight highlights how to make the most of forward feature opportunities and how important brainstorming sessions [...]

Thinking of a master plan

By |2018-10-23T11:25:30+00:00October 23rd, 2018|Blog, Marketing, PR, Red Marlin|

When time is of the essence, planning ahead with your PR activity can pay dividends. Indeed, life is complicated enough without making it worse, so a little time spent planning can help save a lot of time further down the road. Today’s article looks at two factors to consider, with more this Thursday, so stay [...]

What’s in your toolkit? Part 2

By |2018-10-18T10:30:26+00:00October 18th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment of ‘What’s in your toolkit?’ following on from Tuesday’s edition. The last article previously looked at surveys, infographics and awards, check it out: https://www.redmarlin.co.uk/whats-in-your-toolkit/ Today, attention focuses on how case studies, delivering on various platforms and a call to action can give an extra string to your bow. The case [...]

What’s in your toolkit?

By |2018-10-16T10:44:33+00:00October 16th, 2018|Blog, Marketing, PR, Red Marlin|

Today’s article on how to maximise your PR highlights some extra resources available to give your activity a boost! While a well-written, interesting and factually correct press release stands every chance of achieving media coverage, there are tactics available which can be used to make it even more successful. The second instalment of ‘What’s in [...]

Stand out from the crowd Part 2

By |2018-10-11T12:37:59+00:00October 11th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment from Red Marlin advising how to make your press release stand out from the crowd. If you missed the first part, check it out at https://www.redmarlin.co.uk/stand-out-from-the-crowd/ Timing Research does vary but a general consensus is that Tuesday is the best time to send a press release, followed by Thursday. It’s [...]

Hats on at Red Marlin for good cause

By |2018-10-10T12:56:05+00:00October 10th, 2018|Automotive, News, Red Marlin|

The team at automotive PR specialists Red Marlin have donned a variety of hats to support Hats on 4 Ben as part of today’s World Mental Health Day. Everyone at the Leamington Spa based agency also dug deep into their pockets (with some moths flying out of a few wallets) and gave a donation to [...]

Stand out from the crowd

By |2018-10-09T11:56:09+00:00October 9th, 2018|Blog, Marketing, PR, Red Marlin|

First the bad news. Journalists receive hundreds of emails and countless press releases every day and spend seconds reading a press release before passing judgement. Now the good news. There are some simple and effective tips you can use to make your story stand out from the crowd. So today’s article highlights the importance of [...]

What is newsworthy? Part 2

By |2018-10-04T10:56:35+00:00October 4th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment from Red Marlin advising how to maximise your PR opportunities. The first four initial elements highlighted earlier this week were timeliness, closeness, significance and human interest https://www.redmarlin.co.uk/what-is-newsworthy/ Today’s article highlights the importance of surprise, usefulness, prominence and finally…the ‘so what’ test. Next week, attention turns on how to stand out [...]

What is newsworthy?

By |2018-10-02T14:14:38+00:00October 2nd, 2018|Blog, Marketing, PR, Red Marlin|

This is Red Marlin’s first in a series of blogs over the next few weeks advising how you can maximise your PR opportunities. Today we look at ‘What is newsworthy?’ (first four pointers in today’s article, the rest to follow on Thursday, so make sure you come back for more!). In essence, a newsworthy story [...]

Green light for local trade in Coventry and Warwickshire

By |2018-10-01T15:08:46+00:00October 1st, 2018|Company, Marketing, News, Red Marlin|

Red Marlin was delighted to attend the launch of Coventry and Warwickshire Chamber of Commerce’s new Go For Growth: Trade Local campaign at the Ricoh arena last week. The new initiative is designed to encourage more firms across the area to trade with one another; an initiative that Red Marlin fully supports. “We already provide [...]