What’s in your toolkit? Part 2

By |2018-10-18T10:30:26+00:00October 18th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment of ‘What’s in your toolkit?’ following on from Tuesday’s edition. The last article previously looked at surveys, infographics and awards, check it out: https://www.redmarlin.co.uk/whats-in-your-toolkit/ Today, attention focuses on how case studies, delivering on various platforms and a call to action can give an extra string to your bow. The case [...]

What’s in your toolkit?

By |2018-10-16T10:44:33+00:00October 16th, 2018|Blog, Marketing, PR, Red Marlin|

Today’s article on how to maximise your PR highlights some extra resources available to give your activity a boost! While a well-written, interesting and factually correct press release stands every chance of achieving media coverage, there are tactics available which can be used to make it even more successful. The second instalment of ‘What’s in [...]

Stand out from the crowd Part 2

By |2018-10-11T12:37:59+00:00October 11th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment from Red Marlin advising how to make your press release stand out from the crowd. If you missed the first part, check it out at https://www.redmarlin.co.uk/stand-out-from-the-crowd/ Timing Research does vary but a general consensus is that Tuesday is the best time to send a press release, followed by Thursday. It’s [...]

Stand out from the crowd

By |2018-10-09T11:56:09+00:00October 9th, 2018|Blog, Marketing, PR, Red Marlin|

First the bad news. Journalists receive hundreds of emails and countless press releases every day and spend seconds reading a press release before passing judgement. Now the good news. There are some simple and effective tips you can use to make your story stand out from the crowd. So today’s article highlights the importance of [...]

What is newsworthy? Part 2

By |2018-10-04T10:56:35+00:00October 4th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment from Red Marlin advising how to maximise your PR opportunities. The first four initial elements highlighted earlier this week were timeliness, closeness, significance and human interest https://www.redmarlin.co.uk/what-is-newsworthy/ Today’s article highlights the importance of surprise, usefulness, prominence and finally…the ‘so what’ test. Next week, attention turns on how to stand out [...]

What is newsworthy?

By |2018-10-02T14:14:38+00:00October 2nd, 2018|Blog, Marketing, PR, Red Marlin|

This is Red Marlin’s first in a series of blogs over the next few weeks advising how you can maximise your PR opportunities. Today we look at ‘What is newsworthy?’ (first four pointers in today’s article, the rest to follow on Thursday, so make sure you come back for more!). In essence, a newsworthy story [...]

Benefits of entering an award

By |2018-09-11T11:00:43+00:00September 11th, 2018|Blog, PR, Red Marlin|

Entering the right business award can have multiple benefits for your organisation, whether your business is firmly established and employs hundreds of staff or if it has just started out and you are a sole trader. Here’s why entering an appropriate award is good for your business, whether you win or not. It helps increase [...]

How to hold a storming brainstorming session

By |2018-07-31T15:42:42+00:00July 31st, 2018|Blog, PR, Red Marlin|

Red Marlin is an ideas factory packed with inspired individuals who are overflowing with creative juices – always looking for innovative approaches and concepts for its clients. But such an outpouring of inspiration is sometimes only possible thanks to a full-on brainstorming session, where everyone’s input is equally valued. However, proper planning beforehand and a [...]

Turn up the PR heat

By |2018-07-09T13:03:55+00:00July 9th, 2018|Blog, PR, Red Marlin|

Phew what a scorcher! The never-ending heatwave is definitely making everyone happier than normal, especially for workers who normally suffer great weather during the working week which then takes the inevitable turn for the worse at the weekend. What’s also guaranteed to generate a fantastic feelgood factor is some positive PR. So, while others are [...]