Black Friday was more like Grey Friday

By |2018-12-03T09:44:54+00:00December 3rd, 2018|Blog, Marketing, Red Marlin|

Did you also get the feeling that Black Friday was a damp squib? While Brits had been expected to spend £1.5 billion snapping up bargains, it is estimated that the figure was lower than that and below than that spent in 2017. Does that mean that Black Friday has fizzled out in the UK as [...]

Reasons to be cheerful

By |2018-11-20T11:02:42+00:00November 20th, 2018|Blog, Marketing, PR, Red Marlin|

At this time of year don’t you just hate going to work in the dark and then returning home in the dark. On the plus side, Christmas is just around the corner. Another reason to be cheerful is positive news stories. After all, who doesn’t enjoy the ‘It’s not all doom and gloom’ segment in [...]

It’s NOT too early to talk about Christmas

By |2018-11-08T15:24:12+00:00November 8th, 2018|Blog, Marketing|

Every year we question why the shops are full of Christmas decorations as early as October, but when you work in marketing it is never too early to start planning a Christmas strategy. Why? Because this is one of the biggest opportunities of the year. According to Statista, UK households spend a combined total of [...]

First contact Part 2

By |2018-11-01T11:09:32+00:00November 1st, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment from Red Marlin advising how to approach and handle the media. If you missed the first part then take a look at: https://www.redmarlin.co.uk/first-contact/ Today’s insight centres on how trust and openness are to be embraced and not feared. Reputation A good reputation can take years to build but seconds to [...]

First contact

By |2018-10-30T13:47:09+00:00October 30th, 2018|Blog, Marketing, PR, Red Marlin|

This week’s two-part instalment from Red Marlin on how to maximise your PR activity looks at how to approach the media. Contrary to what many people believe, the vast, vast majority of the media are not out to get you with a hatchet job but instead use their professionalism to be fair and objective. The [...]

Thinking of a master plan Part 2

By |2018-10-25T09:48:55+00:00October 25th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment from Red Marlin showing how some simple planning ahead can make a big difference in the success of your PR activity. If you missed the first part then take a look at: https://www.redmarlin.co.uk/thinking-of-a-master-plan/ Today’s insight highlights how to make the most of forward feature opportunities and how important brainstorming sessions [...]

Thinking of a master plan

By |2018-10-23T11:25:30+00:00October 23rd, 2018|Blog, Marketing, PR, Red Marlin|

When time is of the essence, planning ahead with your PR activity can pay dividends. Indeed, life is complicated enough without making it worse, so a little time spent planning can help save a lot of time further down the road. Today’s article looks at two factors to consider, with more this Thursday, so stay [...]

What’s in your toolkit? Part 2

By |2018-10-18T10:30:26+00:00October 18th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment of ‘What’s in your toolkit?’ following on from Tuesday’s edition. The last article previously looked at surveys, infographics and awards, check it out: https://www.redmarlin.co.uk/whats-in-your-toolkit/ Today, attention focuses on how case studies, delivering on various platforms and a call to action can give an extra string to your bow. The case [...]

What’s in your toolkit?

By |2018-10-16T10:44:33+00:00October 16th, 2018|Blog, Marketing, PR, Red Marlin|

Today’s article on how to maximise your PR highlights some extra resources available to give your activity a boost! While a well-written, interesting and factually correct press release stands every chance of achieving media coverage, there are tactics available which can be used to make it even more successful. The second instalment of ‘What’s in [...]

Stand out from the crowd Part 2

By |2018-10-11T12:37:59+00:00October 11th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment from Red Marlin advising how to make your press release stand out from the crowd. If you missed the first part, check it out at https://www.redmarlin.co.uk/stand-out-from-the-crowd/ Timing Research does vary but a general consensus is that Tuesday is the best time to send a press release, followed by Thursday. It’s [...]