Is YouTube the next Google?

By |2018-08-17T13:19:33+00:00August 17th, 2018|Blog, Digital, Marketing|

While many of us think of YouTube and Google as very different platforms with very different offerings, the reality is that today the two are more similar than you might think. In an era when video is the preferred medium for consuming information, internet users are increasingly turning to YouTube with their ‘how to’, ‘what [...]

The Use and Mis-Use of the #Hashtag

By |2018-06-15T13:52:07+00:00June 14th, 2018|Blog, Digital, Social Media|

Hashtags! Love them or hate them, the hashtag is well and truly part of our social media lives. Gone are the days when you only need to carefully word your text or caption – you now have to carefully choose your hashtags too. In some places it’s acceptable and expected to use multiple hashtags, on [...]

What’s Facebook’s latest news feed update really about?

By |2018-02-22T11:27:50+00:00February 22nd, 2018|Blog, Digital, Marketing, News, Social Media|

Facebook will be updating their algorithm to prioritise posts from friends and family over public content. This means that we will start seeing fewer news articles, and less advertising content and more of vacation videos from our friends, photos of their food, and more family-friendly posts from people we know. What it means to publishers [...]

The rise of the robo-journalists

By |2017-10-11T09:41:43+00:00October 11th, 2017|Blog, Digital, News|

As technology continues to become more and more advanced, it’s believed that 47% of jobs could be mechanised in the near future with intelligent machinery, algorithms and AI taking over jobs from manufacturing to customer services. Therefore it shouldn’t come as a surprise that even the news and journalism industry is facing major transformations. Last [...]

How positive PR can help you beat a falling market

By |2017-09-29T12:56:39+00:00September 29th, 2017|Blog, Digital, Marketing, PR, Social Media|

If recent headlines in the media are to be believed, anyone involved in the classic car industry should hurry up and start looking for alternative employment! “The bubble’s about to burst” “Value of classic cars plunges” “What goes up must come down” These are just some of the headlines we’ve seen in recent months. And [...]

What We Learned At BrightonSEO: You Don’t Need Big Budgets To Get Big Coverage

By |2017-09-19T13:11:44+00:00September 21st, 2017|Blog, Digital, Marketing, News, PR, Social Media|

We made the journey down to Brighton last week for the second BrightonSEO conference of the year, and we left feeling motivated and inspired! Now don’t let the name throw you; BrightonSEO might have started off as a small SEO conference but it has soon become one of Europe’s biggest digital marketing meet-ups. With around [...]

What We Learned At BrightonSEO: Connect With Consumers On An Emotional Level

By |2017-09-19T13:01:13+00:00September 20th, 2017|Blog, Digital, Marketing, News, PR, Social Media|

We made the journey down to Brighton last week for the second BrightonSEO conference of the year, and we left feeling motivated and inspired! Now don’t let the name throw you; BrightonSEO might have started off as a small SEO conference but it has soon become one of Europe’s biggest digital marketing meet-ups. With around [...]

What We Learned At BrightonSEO: Influencer Marketing Is On The Rise

By |2017-09-19T13:01:41+00:00September 19th, 2017|Blog, Digital, Marketing, News, PR, Social Media|

We made the journey down to Brighton last week for the second BrightonSEO conference of the year, and we left feeling motivated and inspired! Now don’t let the name throw you; BrightonSEO might have started off as a small SEO conference but it has soon become one of Europe’s biggest digital marketing meet-ups. With around [...]

Top 10 tips for writing top 10 advice lists

By |2017-09-04T13:24:32+00:00September 4th, 2017|Blog, Digital|

Today, over 5.5 billion Google searches are made every day around the world. The reality is, we all ask for help! This is why advice blogs and tutorials make for such effective web content to boost your visibility and web traffic, and if you’re not tapping into the questioning public looking for answers, you’re missing [...]