The Challenge
To ensure Yokohama punches above its weight in the trade press, ensuring the brand remains front of mind within the trade.
The Solution
- Regular product news highlighting new OE fitments, motorsport successes, new products and range extensions
- Forward feature targeting
- Hosting media visits at industry events, shows and hospitality functions
- Creation of entries into industry awards
- Sponsorship activation
- On-event PR support at industry events, shows and exhibitions
- Creation of digital assets including videos and infographics
