Yokohama - Wheels & Tyres

Service Type: full service

The Challenge

To ensure Yokohama punches above its weight in the trade press, ensuring the brand remains front of mind within the trade.

The Solution

  • Regular product news highlighting new OE fitments, motorsport successes, new products and range extensions
  • Forward feature targeting
  • Hosting media visits at industry events, shows and hospitality functions
  • Creation of entries into industry awards
  • Sponsorship activation
  • On-event PR support at industry events, shows and exhibitions
  • Creation of digital assets including videos and infographics

The Results

  • Award wins from key industry bodies
  • Regular news coverage in trade press
  • Regular product features in the trade press
  • Increased brand awareness through Chelsea FC partnership
  • Increased brand awareness through Silverstone Classic partnership
  • PR activation at various trade and public shows

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