Yokohama – tyre safety campaigning

Service Type: CSR campaign

The Challenge

To assist Yokohama in the activation and promotion of tyre safety activities designed to educate motorists on how to check that their tyres are safe and road legal.

The Solution

  • Utilisation of Yokohama’s existing partnerships with Chelsea FC and MK Dons
  • Awareness boost via automotive trade PR
  • Management of campaign videos
  • Working with Chelsea FC and MK Dons to leverage support
  • Drafting and submitting awards entries

The Results

  • 750,000+ estimated annual campaign reach
  • 3 consecutive TyreSafe award wins
  • Year on year increase of campaign audience reach
  • Bridged relationship between Chelsea FC and TyreSafe in first Premier League member sign-up for the charity

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