The Challenge
To assist Yokohama in the activation and promotion of tyre safety activities designed to educate motorists on how to check that their tyres are safe and road legal.
The Solution
- Utilisation of Yokohama’s existing partnerships with Chelsea FC and MK Dons
- Awareness boost via automotive trade PR
- Management of campaign videos
- Working with Chelsea FC and MK Dons to leverage support
- Drafting and submitting awards entries