Viezu - Environmental

Service Type: PR services

The Challenge

To raise awareness about the fuel saving and emission reducing potential of Viezu’s BlueOptimize engine remapping service.

The Solution

  • High profile B2B PR campaign designed to dispel common myths and misconceptions while also highlighting the financial and environmental benefits
  • Research and preparation of press materials for use with technically informed audiences and media outlets
  • Media outreach programme to create a series of one-to-one technical visits and interviews with key industry journalists

The Results

  • Extensive media coverage in key target publications
  • Widespread positive sentiment in press articles
  • Firm foundations laid for future prestigious awards
  • Direct enquiries from major commercial fleets resulting from positive media coverage

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