Pro-Align - Aftermarket

Service Type: full service

The Challenge

To ensure Pro-Align is widely regarded as a recognised leader in their field and a high-quality, innovative partner to workshops throughout the UK, helping them to grow their business and educate their staff.

The Solution

• Regular product new releases in the automotive aftermarket trade press
• Identifying and creating forward feature opportunities
• Writing bylined technical articles designed to educate business owners and workshop technicians
• Providing commentary and opinion on industry trends and issues
• Arranging media visits and interviews
• Preparing case studies and other content assets for use in the company’s owned media channels

The Results

  • Consistent coverage in all top 10 automotive trade publications
  • Superior share of voice
  • Average 150 press cuttings per year
  • Average £190k worth of earned media coverage per year
  • 8+ years working relationship

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