Pendine - Classic cars

Service Type: Low Budget Project

The Challenge

To announce the multi-million pound “Jaguar Sports Car Collection” for sale as the first major consignment of the Pendine dealership.

The Solution

  • To issue a single, dynamic press release to launch the collection
  • Target multiple relevant audiences in the UK, Europe and USA
  • Maximise ROI to accommodate budget limitations
  • Generate interest with key media contacts for future feature opportunities
  • Raise awareness for the Pendine brand

The Results

  • 132+ UK press cuttings
  • 2.6 million+ estimated audience reach
  • £71,820+ estimated media value
  • 5 cars sold within 4 weeks
  • Unprecedented enquiry levels

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