ClassicLine Insurance – Lifestyle

Service Type: full service PR and marketing

The Challenge

To increase brand awareness in the UK with a light, ‘tongue in cheek’ brand image.

The Solution

  • Press releases targeting automotive, classic and consumer news outlets
  • Regular e-newsletters
  • Social media content and channel management
  • Launch of new ‘Save Our Classics’ Facebook page
  • Leveraging presence at UK’s biggest classic car show

The Results

  • 3,000 new ‘Save Our Classics’ followers in first year
  • Selected as title sponsor for group of regional shows
  • 200 press cuttings in 2018

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