Autogas - Environmental

Service Type: Social media campaign

The Challenge

Create a dedicated campaign aimed at women drivers which communicated the positive health and environmental of Autogas LPG compared with other fuel types.

The Solution

  • A dedicated four-week long social media campaign utilising Facebook and Twitter
  • Creation of social cards and infographics for highly visual impact
  • Created and managed campaign videos for increased user engagement
  • Developed case studies of existing users to demonstrate the key benefits
  • Ran social media competition to create vibrant interaction with target audiences

The Results

  • 50% and 9% increase in followers to the company’s respective Facebook and Twitter pages
  • Doubling of the normal level of referral traffic to the company website from social media
  • Other significant increases in levels of reach and engagement
  • 18% increase in size of the company’s social media community during the campaign period
  • 63% increase in female fanbase
  • Positive effect on the company brand by adopting a fresh approach to engaging with its target customers

Image Gallery

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