Create a dedicated campaign aimed at women drivers which communicated the positive health and environmental of Autogas LPG compared with other fuel types.
- A dedicated four-week long social media campaign utilising Facebook and Twitter
- Creation of social cards and infographics for highly visual impact
- Created and managed campaign videos for increased user engagement
- Developed case studies of existing users to demonstrate the key benefits
- Ran social media competition to create vibrant interaction with target audiences