Advanced Propulsion Centre - Engineering & Technology

Service Type: international show PR

The Challenge

To promote the UK as a leading location for the development of advanced automotive and low carbon technologies through the UK pavilions at key international automotive technology events.

The Solution

  • Communications strategy development
  • Media relations targeting UK and overseas business, automotive industry and technology press
  • Liaison with multiple advanced automotive technology specialists to translate and tell their stories in a media-friendly style
  • Social media content planning, production and management
  • Media outreach to place stories and generate interview opportunities
  • Providing support for UK Embassy media teams overseas

The Results

  • Record levels of social media engagement and support
  • Secured interviews with leading sector journalists
  • Positive satisfaction scores among pavilion participants

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