To create an engaging and fun presence on social media for ClassicLine Insurance helping to keep the brand front of mind with classic car owners and fans.
- Creation of the ‘Save Our Classics’ campaign to encourage the preservation of endangered British classic cars
- Development of campaign branding including logo and other digital assets
- Creation, optimisation and management of Facebook page
- Discovery, testing and analysis of various content types designed to optimise engagement with classic car communities
- Regular posting of organic content and management of online community
- Offline PR support promoting the campaign and its aims