ClassicLine Insurance

Service Type: Full Service

The Challenge

To create an engaging and fun presence on social media for ClassicLine Insurance helping to keep the brand front of mind with classic car owners and fans.

The Solution

  • Creation of the ‘Save Our Classics’ campaign to encourage the preservation of endangered British classic cars 
  • Development of campaign branding including logo and other digital assets 
  • Creation, optimisation and management of Facebook page 
  • Discovery, testing and analysis of various content types designed to optimise engagement with classic car communities 
  • Regular posting of organic content and management of online community 
  • Offline PR support promoting the campaign and its aims 

The Results

  • Clear identity developed, enabling the insurer to interact with potential customers in a non-corporate manner 
  • Organic acquisition of more than 3,000 fans during initial launch and trial phase 
  • Multiple opportunities created for sale of classic car insurance plans 
  • Widespread media coverage in classic car press with significant positive sentiment for ClassicLine Insurance 
  • Number of partnership and cross-marketing opportunities created through the desired participation and support of complementary brands 

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