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Automotive Campaigns
A media campaign is a powerful tool in the automotive industry to influence change.
Planned and implemented with conviction, a communications campaign with a clear purpose and strong call to action can alter opinions, change behaviors, influence legislation and be a huge, positive force for good.
With a big collaborative approach, a PR campaign provides a formidable concentration of activity that can also raise brand awareness and provide a host of media opportunities.
As an award-winning media campaign partner, our proven expertise has harnessed industry wide support for our clients covering a range of campaign objectives such as improving road safety, making a real impact on the media landscape and influencing change in the corridors of power.
Why campaigns matter in the automotive industry
The automotive industry has the collective power to make things happen, whether that’s improving road safety or putting pressure on authorities to improve the state of the UK’s roads.
However, organisations can often struggle to make a widespread change or impact on a particular issue on their own, hence the need for collaboration and professional support when launching a new campaign.
This is especially important in today’s fast changing, and fragmented, media landscape.
We have the experience to get your voice heard, where it matters. Our insight identifies the appropriate channels to reach people, whether that’s through the mainstream media, 1-to-1 conversations with influential journalists or industry figures, or collaborating with other interested parties, such as charities or trusts.
Our campaign methods are proven to get results and have included numerous pieces of media coverage, including on national television and in the national press, together with prompting responses from government and solidifying a commercial partnership between various campaign partners.
As a leader in delivering intelligent and thought-provoking media campaigns, we have the influence to deliver your campaign and get people talking and working together.
Our approach to marketing campaigns
Campaigns are as individual as the causes behind them. Matching the media tone with the desired result needs professional input from experienced PR practitioners.
For more than 15 years, we have successfully delivered communications campaigns for our clients, ranging from alternative low carbon fuels, to motorcycle safety through to drug-driving.
Our methodical planning, and outside-the-box thinking to campaigns, brings results.
Red Marlin will:
- Take the time to understand the reason for your campaign
- Offer a bespoke approach that identifies the most effective messaging and media channels
- Craft a clear call to action to deliver tangible results
- Co-ordinate all media activity including press releases and interview opportunities
- Offer a suite of relevant activities to complement the media campaign, such as infographics, surveys, virtual summits, thought leadership articles, radio days, a government petition, and advertising
- Organise, and lead, coalitions with other interested parties
- Provide toolkits to help the messaging continue beyond the campaign
The Challenge
The UK’s leading road safety charity, IAM RoadSmart, tasked us to position the charity as a leading voice on the issue of drug-driving.
The Solution
- Commissioned a survey of over 2,000 motorists to gauge public sentiment and drive media stories
- Created and distributed a series of four press releases highlighting key issues related to drug-driving
- Developed a campaign briefing sheet for distribution with key broadcast media targets
- Organised a campaign broadcast day, highlighting the issue of motorists driving while under the influence of prescription drugs
- Fully briefed campaign spokesperson with key messages, FAQs and caution points
- Raised the issue with key stakeholders in government
We are a highly experienced automotive PR and marketing agency, with a proven track record of delivering high impact media campaigns for our clients.
We have:
Knowledge – Years of experience supporting clients with their campaigns means we know who to talk to, how to position tone of voice and how to create a clear and powerful call to action.
Connections – We’ve built relationships with trusted contacts across the media landscape, as well as within charitable organisations, industry associations, and other associated parties.
Can do attitude – A powerful mix of a methodical approach combined with innovative thinking, ensures our media campaigns stand out from the crowd.
Creativity – Our media relations for campaigns extends to broadcast days, live webinar hosting, research with target audiences, and social media strategy.
Credentials – We are an award-winning agency for our media campaign work.
Why choose Red Marlin for campaigns services?
What’s included in our campaigns services?
We appreciate that each media campaign is different and has its own unique challenges.
Whether it’s petitioning for a change at governmental level, raising awareness of a road safety topic or prompting change among consumers, our services are fully scalable to suit your campaign needs.
Our campaign services include, but are not limited to:
- Full consultation to understand campaign objectives
- Defining a clear set of goals from the outset
- Creating assets that can be used in the media campaign and beyond, such as infographics and white papers
- Providing a turnkey solution with individual elements adapted to maximise campaign requirements
- Social media management
- Highlighting other pre, during and post campaign opportunities, including influencer outreach
Automotive Campaign FAQs
Get started with automotive campaigns today
For more than 15 years, we have been a dedicated media campaign partner to our clients.
If you’re looking to highlight a particular cause through a campaign, and require our professional support, then we’d love to talk.