lucyburman

About Lucy Burman

Junior Account Manager Lucy works across multiple accounts providing PR strategy, copywriting and media relations. She has previously worked in an agency in Madrid and holds a Diploma in Journalism.

It’s NOT too early to talk about Christmas

By |2018-11-08T15:24:12+01:00November 8th, 2018|Blog, Marketing|

Every year we question why the shops are full of Christmas decorations as early as October, but when you work in marketing it is never too early to start planning a Christmas strategy. Why? Because this is one of the biggest opportunities of the year. According to Statista, UK households spend a combined total of [...]

Green light for local trade in Coventry and Warwickshire

By |2018-10-01T15:08:46+01:00October 1st, 2018|Company, Marketing, News, Red Marlin|

Red Marlin was delighted to attend the launch of Coventry and Warwickshire Chamber of Commerce’s new Go For Growth: Trade Local campaign at the Ricoh arena last week. The new initiative is designed to encourage more firms across the area to trade with one another; an initiative that Red Marlin fully supports. “We already provide [...]

How to optimise your YouTube videos

By |2018-09-04T11:49:45+01:00September 4th, 2018|Uncategorized|

One third of all online activity is spent watching videos with YouTube ranking as the second largest search engine on the internet, after Google. But with so much content, how will your video be found and gain views? This can all be achieved once you know how to optimise your channel and uploads! Present day [...]

Is YouTube the next Google?

By |2018-08-17T13:19:33+01:00August 17th, 2018|Blog, Digital, Marketing|

While many of us think of YouTube and Google as very different platforms with very different offerings, the reality is that today the two are more similar than you might think. In an era when video is the preferred medium for consuming information, internet users are increasingly turning to YouTube with their ‘how to’, ‘what [...]

Beating the writer’s block

By |2018-08-07T12:21:20+01:00August 7th, 2018|Uncategorized|

We all know the feeling. You’re working to a tight deadline, the client is breathing down your neck waiting for a press release you’re writing, and you have nothing. No matter what you try you can’t string the sentences together, nothing makes sense, your brain is empty. It’s like somebody has stolen your imagination, you [...]

How to deal with a PR nightmare

By |2018-07-18T10:20:00+01:00July 18th, 2018|Blog, Company|

Every so often something comes along that you aren’t expecting, be it a bad review, a product failure or even a key figurehead having a public outburst. If not addressed publicly, they can do irreparable damage to your company, clients and reputation within the industry. There are many different ways to address a public scandal, [...]

Don’t get ahead of yourself

By |2018-06-26T10:56:50+01:00June 26th, 2018|Blog, PR, Red Marlin, Social Media|

After England’s 6-1 win over Panama in the World Cup last weekend the entire nation sang in a chorus of Baddiel and Skinners ’96 classic ‘Football’s coming home’.  “We’re going to win the big one for sure,” they claimed. Now whilst I admit I am not the resident expert on the beautiful game here at [...]

The Use and Mis-Use of the #Hashtag

By |2018-06-15T13:52:07+01:00June 14th, 2018|Blog, Digital, Social Media|

Hashtags! Love them or hate them, the hashtag is well and truly part of our social media lives. Gone are the days when you only need to carefully word your text or caption – you now have to carefully choose your hashtags too. In some places it’s acceptable and expected to use multiple hashtags, on [...]

Red Marlin appoints new PR Executive

By |2018-05-30T09:49:49+01:00May 30th, 2018|Company, News, PR, Red Marlin|

Red Marlin, the Leamington based automotive public relations agency has appointed a new PR executive to help increase their reputation and standing as one of the UK’s leading automotive specialists. James Harley is joining the team and will be responsible for the social media and PR activity for some of the company’s most high-profile and [...]