About Lucy Burman

Junior Account Manager Lucy works across multiple accounts providing PR strategy, copywriting and media relations. She has previously worked in an agency in Madrid and holds a Diploma in Journalism.

The rise of the robo-journalists

By | 2017-10-11T09:41:43+00:00 October 11th, 2017|Blog, Digital, News|

As technology continues to become more and more advanced, it’s believed that 47% of jobs could be mechanised in the near future with intelligent machinery, algorithms and AI taking over jobs from manufacturing to customer services. Therefore it shouldn’t come as a surprise that even the news and journalism industry is facing major transformations. Last [...]

Top 10 tips for writing top 10 advice lists

By | 2017-09-04T13:24:32+00:00 September 4th, 2017|Blog, Digital|

Today, over 5.5 billion Google searches are made every day around the world. The reality is, we all ask for help! This is why advice blogs and tutorials make for such effective web content to boost your visibility and web traffic, and if you’re not tapping into the questioning public looking for answers, you’re missing [...]

Is Amazon the future of selling cars?

By | 2017-07-20T12:24:06+00:00 July 20th, 2017|Automotive, Blog, Digital|

There’s no doubt that ‘digital’ is reshaping the automotive industry, and retail in particular is undergoing a transformation. Recently we’ve seen the first Rockar ‘digital stores’ cropping up in shopping centers offering ‘the new way to buy a car’, adopted by the likes of Hyundai, Jaguar Land Rover and Audi. The digital stores swap spacious, [...]

Red Marlin ‘hooks’ two new account managers

By | 2017-06-20T10:51:28+00:00 June 20th, 2017|Company, News, Red Marlin|

Leamington Spa based public relations agency Red Marlin has appointed two new account managers to further enhance its reputation as one of the UK’s leading automotive specialists. Joining on the same day, David Campbell and Chris Box will manage some of Red Marlin’s most high profile clients who benefit from the agency’s expertise in digital [...]

Are we really ready for driverless cars?

By | 2017-03-17T09:51:54+00:00 March 17th, 2017|Automotive, Blog, News, PR, Red Marlin|

The 87th Geneva Motor Show is drawing to a close and as expected, the world biggest catwalk for cars has generated a lot of news. Unsurprisingly, alongside the unveiling of the usual supercar stars such as the gorgeous McLaren 720S and the impressive Aston Martin-Red Bull collaborative, the Valkyrie, there was a lot of talk [...]

AlloyGator appoints Red Marlin to manage digital services

By | 2017-02-17T10:20:06+00:00 February 13th, 2017|Automotive, News, PR, Red Marlin, Social Media|

Just six months after it appointed Red Marlin to manage its global corporate PR account, leading alloy wheel protection specialist AlloyGator has extended the agency’s remit by also appointing them to manage and deliver its social media and digital strategy. Under the expanded brief, Red Marlin will now develop and position the company’s digital platforms [...]

Fashionably late, but PR has finally arrived at the social media party

By | 2017-01-11T17:05:19+00:00 December 23rd, 2016|Automotive, Blog, PR, Red Marlin, Social Media|

It’s a question that has been asked since the dark days of digital, where should social media sit in the communications mix? Should it be the responsibility of Public Relations or should it be looked after by the marketing guys? Every organisation seems to have taken a different approach, but most often it is has [...]