About Lucy Burman

Junior Account Manager Lucy works across multiple accounts providing PR strategy, copywriting and media relations. She has previously worked in an agency in Madrid and holds a Diploma in Journalism.

Gearing up for auction

By |2018-11-28T14:34:14+00:00November 28th, 2018|Uncategorized|

This week at Red Marlin we’re preparing for our final classic car auction of the year, the CCA December Sale taking place at the Warwickshire Event Centre. As our 14th auction of 2018 in our capacity as the PR agency for sister auction houses CCA and Silverstone Auctions, our comprehensive campaign is at full throttle [...]

It’s NOT too early to talk about Christmas

By |2018-11-08T15:24:12+00:00November 8th, 2018|Blog, Marketing|

Every year we question why the shops are full of Christmas decorations as early as October, but when you work in marketing it is never too early to start planning a Christmas strategy. Why? Because this is one of the biggest opportunities of the year. According to Statista, UK households spend a combined total of [...]

How to optimise your YouTube videos

By |2018-09-04T11:49:45+00:00September 4th, 2018|Uncategorized|

One third of all online activity is spent watching videos with YouTube ranking as the second largest search engine on the internet, after Google. But with so much content, how will your video be found and gain views? This can all be achieved once you know how to optimise your channel and uploads! Present day [...]

Is YouTube the next Google?

By |2018-08-17T13:19:33+00:00August 17th, 2018|Blog, Digital, Marketing|

While many of us think of YouTube and Google as very different platforms with very different offerings, the reality is that today the two are more similar than you might think. In an era when video is the preferred medium for consuming information, internet users are increasingly turning to YouTube with their ‘how to’, ‘what [...]

The Use and Mis-Use of the #Hashtag

By |2018-06-15T13:52:07+00:00June 14th, 2018|Blog, Digital, Social Media|

Hashtags! Love them or hate them, the hashtag is well and truly part of our social media lives. Gone are the days when you only need to carefully word your text or caption – you now have to carefully choose your hashtags too. In some places it’s acceptable and expected to use multiple hashtags, on [...]

The rise of the robo-journalists

By |2017-10-11T09:41:43+00:00October 11th, 2017|Blog, Digital, News|

As technology continues to become more and more advanced, it’s believed that 47% of jobs could be mechanised in the near future with intelligent machinery, algorithms and AI taking over jobs from manufacturing to customer services. Therefore it shouldn’t come as a surprise that even the news and journalism industry is facing major transformations. Last [...]

Top 10 tips for writing top 10 advice lists

By |2017-09-04T13:24:32+00:00September 4th, 2017|Blog, Digital|

Today, over 5.5 billion Google searches are made every day around the world. The reality is, we all ask for help! This is why advice blogs and tutorials make for such effective web content to boost your visibility and web traffic, and if you’re not tapping into the questioning public looking for answers, you’re missing [...]

Is Amazon the future of selling cars?

By |2017-07-20T12:24:06+00:00July 20th, 2017|Automotive, Blog, Digital|

There’s no doubt that ‘digital’ is reshaping the automotive industry, and retail in particular is undergoing a transformation. Recently we’ve seen the first Rockar ‘digital stores’ cropping up in shopping centers offering ‘the new way to buy a car’, adopted by the likes of Hyundai, Jaguar Land Rover and Audi. The digital stores swap spacious, [...]