About James Harley

James has a wealth of automotive knowledge thanks to many years as an automotive journalist. He now provides clients with high quality social media, copywriting and public relations support. He also holds a degree in journalism from Falmouth University.

Beating the writer’s block

By |2018-08-07T12:21:20+00:00August 7th, 2018|Uncategorized|

We all know the feeling. You’re working to a tight deadline, the client is breathing down your neck waiting for a press release you’re writing, and you have nothing. No matter what you try you can’t string the sentences together, nothing makes sense, your brain is empty. It’s like somebody has stolen your imagination, you [...]

How to deal with a PR nightmare

By |2018-07-18T10:20:00+00:00July 18th, 2018|Blog, Company|

Every so often something comes along that you aren’t expecting, be it a bad review, a product failure or even a key figurehead having a public outburst. If not addressed publicly, they can do irreparable damage to your company, clients and reputation within the industry. There are many different ways to address a public scandal, [...]

Don’t get ahead of yourself

By |2018-06-26T10:56:50+00:00June 26th, 2018|Blog, PR, Red Marlin, Social Media|

After England’s 6-1 win over Panama in the World Cup last weekend the entire nation sang in a chorus of Baddiel and Skinners ’96 classic ‘Football’s coming home’.  “We’re going to win the big one for sure,” they claimed. Now whilst I admit I am not the resident expert on the beautiful game here at [...]

Red Marlin appoints new PR Executive

By |2018-05-30T09:49:49+00:00May 30th, 2018|Company, News, PR, Red Marlin|

Red Marlin, the Leamington based automotive public relations agency has appointed a new PR executive to help increase their reputation and standing as one of the UK’s leading automotive specialists. James Harley is joining the team and will be responsible for the social media and PR activity for some of the company’s most high-profile and [...]

House style guides: Consistency is key

By |2018-05-30T09:09:29+00:00May 30th, 2018|Automotive, Blog|

When running a business it’s important to keep a regular style throughout your work, making sure the voice of your business is consistent is important. There’s no point building up a reputation as a smart professional business then trying to get ‘down with da kids’ on your social media. Your company needs to all be [...]

Top tips for automotive writers

By |2018-05-09T16:51:50+00:00May 9th, 2018|Automotive, Blog, PR, Red Marlin|

Writing about cars for a living seems like a dream job, you picture yourself in the latest super car, drifting round corners, smoking tyres and burning rubber with a closed race track all to yourself. But there is one issue with this dream image in your head, where does the writing come into it? Many [...]

What’s Facebook’s latest news feed update really about?

By |2018-02-22T11:27:50+00:00February 22nd, 2018|Blog, Digital, Marketing, News, Social Media|

Facebook will be updating their algorithm to prioritise posts from friends and family over public content. This means that we will start seeing fewer news articles, and less advertising content and more of vacation videos from our friends, photos of their food, and more family-friendly posts from people we know. What it means to publishers [...]

What We Learned At BrightonSEO: You Don’t Need Big Budgets To Get Big Coverage

By |2017-09-19T13:11:44+00:00September 21st, 2017|Blog, Digital, Marketing, News, PR, Social Media|

We made the journey down to Brighton last week for the second BrightonSEO conference of the year, and we left feeling motivated and inspired! Now don’t let the name throw you; BrightonSEO might have started off as a small SEO conference but it has soon become one of Europe’s biggest digital marketing meet-ups. With around [...]

What We Learned At BrightonSEO: Connect With Consumers On An Emotional Level

By |2017-09-19T13:01:13+00:00September 20th, 2017|Blog, Digital, Marketing, News, PR, Social Media|

We made the journey down to Brighton last week for the second BrightonSEO conference of the year, and we left feeling motivated and inspired! Now don’t let the name throw you; BrightonSEO might have started off as a small SEO conference but it has soon become one of Europe’s biggest digital marketing meet-ups. With around [...]