About James Harley

James has a wealth of automotive knowledge thanks to many years as an automotive journalist. He now provides clients with high quality social media, copywriting and public relations support. He also holds a degree in journalism from Falmouth University.

Top tips for automotive writers

By | 2018-05-09T16:51:50+00:00 May 9th, 2018|Automotive, Blog, PR, Red Marlin|

Writing about cars for a living seems like a dream job, you picture yourself in the latest super car, drifting round corners, smoking tyres and burning rubber with a closed race track all to yourself. But there is one issue with this dream image in your head, where does the writing come into it? Many [...]

What’s Facebook’s latest news feed update really about?

By | 2018-02-22T11:27:50+00:00 February 22nd, 2018|Blog, Digital, Marketing, News, Social Media|

Facebook will be updating their algorithm to prioritise posts from friends and family over public content. This means that we will start seeing fewer news articles, and less advertising content and more of vacation videos from our friends, photos of their food, and more family-friendly posts from people we know. What it means to publishers [...]

What We Learned At BrightonSEO: You Don’t Need Big Budgets To Get Big Coverage

By | 2017-09-19T13:11:44+00:00 September 21st, 2017|Blog, Digital, Marketing, News, PR, Social Media|

We made the journey down to Brighton last week for the second BrightonSEO conference of the year, and we left feeling motivated and inspired! Now don’t let the name throw you; BrightonSEO might have started off as a small SEO conference but it has soon become one of Europe’s biggest digital marketing meet-ups. With around [...]

What We Learned At BrightonSEO: Connect With Consumers On An Emotional Level

By | 2017-09-19T13:01:13+00:00 September 20th, 2017|Blog, Digital, Marketing, News, PR, Social Media|

We made the journey down to Brighton last week for the second BrightonSEO conference of the year, and we left feeling motivated and inspired! Now don’t let the name throw you; BrightonSEO might have started off as a small SEO conference but it has soon become one of Europe’s biggest digital marketing meet-ups. With around [...]

What We Learned At BrightonSEO: Influencer Marketing Is On The Rise

By | 2017-09-19T13:01:41+00:00 September 19th, 2017|Blog, Digital, Marketing, News, PR, Social Media|

We made the journey down to Brighton last week for the second BrightonSEO conference of the year, and we left feeling motivated and inspired! Now don’t let the name throw you; BrightonSEO might have started off as a small SEO conference but it has soon become one of Europe’s biggest digital marketing meet-ups. With around [...]

“We don’t have a sexy product, why would people follow us?”

By | 2017-08-24T10:07:07+00:00 August 24th, 2017|Blog, Digital, Marketing, News, Social Media|

If you’re a brand with an array of attractive consumer goods, coming up with strategy and content ideas for social media can be pretty easy. What about if you’re a brand with not-so-attractive products? You want to be on social. You want to grow your audience and engage with them. But why would they follow [...]

How a global brand like BMW maintains brand presence online

By | 2017-07-05T16:30:38+00:00 July 5th, 2017|Automotive, Blog, Marketing, News, PR, Social Media|

The social media and online landscape is ever-evolving. Latest figures show that there are over 3.7 billion internet users worldwide; nearly half of the world’s population. Brands know that the online audience is only going to get bigger. But a greater audience brings greater competition, with brands all vying for attention across a number of [...]

Seven steps to creating your social media strategy

By | 2017-03-21T15:23:06+00:00 March 21st, 2017|Blog, Marketing, News, PR, Red Marlin, Social Media|

Everyone knows they should be doing it. We hear the stats every day… “More than 1 billion people use Facebook daily”… “YouTube has over 215 million monthly users”… but where does your business fit in? There are plenty of examples of brands and businesses using social media to its full potential, however we also see [...]

Come and join our winning team

By | 2017-02-21T11:50:51+00:00 February 21st, 2017|Company, Red Marlin|

Thanks to a period of ongoing growth and success, Red Marlin is on hunt for two new team members - an experienced account manager and a digital account executive. With previous experience in a similar role, we’re looking for an ambitious account manager who’s ready to play a pivotal role in the overall direction and [...]