About Chris Box

Chris Box boasts a wealth of automotive public relations knowledge having worked for a variety of major car manufacturers, as well as those in the supply chain. Prior to working in public relations Chris enjoyed a career in journalism and is NCTJ qualified.

Stand out from the crowd

By |2018-10-09T11:56:09+00:00October 9th, 2018|Blog, Marketing, PR, Red Marlin|

First the bad news. Journalists receive hundreds of emails and countless press releases every day and spend seconds reading a press release before passing judgement. Now the good news. There are some simple and effective tips you can use to make your story stand out from the crowd. So today’s article highlights the importance of [...]

What is newsworthy? Part 2

By |2018-10-04T10:56:35+00:00October 4th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment from Red Marlin advising how to maximise your PR opportunities. The first four initial elements highlighted earlier this week were timeliness, closeness, significance and human interest https://www.redmarlin.co.uk/what-is-newsworthy/ Today’s article highlights the importance of surprise, usefulness, prominence and finally…the ‘so what’ test. Next week, attention turns on how to stand out [...]

What is newsworthy?

By |2018-10-02T14:14:38+00:00October 2nd, 2018|Blog, Marketing, PR, Red Marlin|

This is Red Marlin’s first in a series of blogs over the next few weeks advising how you can maximise your PR opportunities. Today we look at ‘What is newsworthy?’ (first four pointers in today’s article, the rest to follow on Thursday, so make sure you come back for more!). In essence, a newsworthy story [...]

Benefits of entering an award

By |2018-09-11T11:00:43+00:00September 11th, 2018|Blog, PR, Red Marlin|

Entering the right business award can have multiple benefits for your organisation, whether your business is firmly established and employs hundreds of staff or if it has just started out and you are a sole trader. Here’s why entering an appropriate award is good for your business, whether you win or not. It helps increase [...]

How to hold a storming brainstorming session

By |2018-07-31T15:42:42+00:00July 31st, 2018|Blog, PR, Red Marlin|

Red Marlin is an ideas factory packed with inspired individuals who are overflowing with creative juices – always looking for innovative approaches and concepts for its clients. But such an outpouring of inspiration is sometimes only possible thanks to a full-on brainstorming session, where everyone’s input is equally valued. However, proper planning beforehand and a [...]

A Classic weekend for team Red Marlin

By |2018-07-26T15:09:10+00:00July 26th, 2018|Automotive, News, Red Marlin|

Red Marlin’s team of PR and digital specialists was in the thick of the action last weekend at Silverstone circuit as it helped a number of clients make the most of their presence at the Silverstone Classic Festival. As the world’s biggest classic motor racing festival, the event attracted more than 100,000 visitors across three [...]

Turn up the PR heat

By |2018-07-09T13:03:55+00:00July 9th, 2018|Blog, PR, Red Marlin|

Phew what a scorcher! The never-ending heatwave is definitely making everyone happier than normal, especially for workers who normally suffer great weather during the working week which then takes the inevitable turn for the worse at the weekend. What’s also guaranteed to generate a fantastic feelgood factor is some positive PR. So, while others are [...]

Don’t panic

By |2018-06-19T13:40:57+00:00June 19th, 2018|Blog, PR, Red Marlin|

Harry Kane’s late, late winner against Tunisia showed us not to panic and to have faith in Gareth Southgate’s team. In fairness, England deserved the win, having the lion’s share of possession and most shots at goal. While a draw wouldn’t have been disastrous, the win definitely helps take the pressure off going in to [...]

Red Marlin’s presentation is ‘chamber made’

By |2018-06-01T15:20:27+00:00June 1st, 2018|Blog, PR, Red Marlin|

Coventry & Warwickshire Chamber of Commerce members were shown how to maximise their PR opportunities in a presentation by Red Marlin at a recent networking event at Ettington Park. The insightful 30-minute talk by account manager Chris Box highlighted to Chamber members what is newsworthy, how to plan their PR activities, including forward planning and [...]

Team work

By |2018-05-16T11:07:24+00:00May 16th, 2018|Blog, PR, Red Marlin|

My beloved Brighton & Hove Albion secured their Premier League survival with two games left to spare a couple of weeks ago. No mean feat given it’s their first year in arguably the toughest, and most popular, football league in the world, which also saw a couple of Premier League stalwarts, including West Bromwich Albion, [...]