chrisbox

About Chris Box

Chris Box boasts a wealth of automotive public relations knowledge having worked for a variety of major car manufacturers, as well as those in the supply chain. Prior to working in public relations Chris enjoyed a career in journalism and is NCTJ qualified.

Insight into trends in the gift experience industry

By |2019-04-17T12:54:50+01:00April 17th, 2019|Automotive, Blog, PR, Red Marlin|

Gift experiences are on a rapid surge, whether it’s driving a supercar or booking a city break. Red Marlin asked Jason Hope at TrackDays.co.uk, a leading provider of gift experiences, for his thoughts on why more-and-more people prefer a gift experience rather than a physical product. Why are more-and-more people booking gift experiences over buying [...]

Spring clean your public relations activity

By |2019-04-10T09:17:38+01:00April 10th, 2019|Blog, PR, Red Marlin|

Spring is the perfect opportunity to get out the vacuum cleaner, duster and glass spray and give the house, or office, a thorough once over. But cleaning activity at this time of year should not be limited to domestic chores. The same attention to detail should be given to any public relations activity. It will [...]

Red Marlin’s not so foolish campaign!?

By |2019-04-01T09:12:40+01:00April 1st, 2019|Blog, News, PR, Red Marlin|

Leamington Spa based public relations agency Red Marlin is campaigning to give the 1st of every month the same status as April Fools’ Day. In a far too serious world, it believes that one day every month given over to practical jokes and hoaxes will have huge economical and social benefits. Indeed, it’s a proven [...]

Insight into the future of parking

By |2019-03-27T10:30:28+01:00March 27th, 2019|Automotive, Blog, News, PR, Red Marlin|

Car parking is a daily fact of life for millions of motorists but what does the future look like for car owners? Red Marlin asked Charles Cridland, technical director at online parking portal YourParkingSpace.co.uk, for his thoughts. Is how people book parking changing?   The internet has transformed how people do most things, whether it’s [...]

Very contented content

By |2019-03-19T13:15:41+01:00March 19th, 2019|Uncategorized|

So, you want to populate your website with content to help build links and engage with customers. At first glance it would appear a daunting task, but a few simple steps will ensure your content is fit for purpose. What content is correct for my website? To answer this, you need to know who your [...]

What are the big trends that will shape 2019?

By |2019-01-24T10:18:12+01:00January 24th, 2019|Blog, PR, Red Marlin|

2019 will be a momentous year, not least because of Brexit. While this subject will no doubt dominate the headlines, Red Marlin is looking into its crystal ball to predict three other big trends that will shape the year ahead, some of which might almost go unnoticed but could have a very real impact on [...]

Black Friday was more like Grey Friday

By |2018-12-03T09:44:54+01:00December 3rd, 2018|Blog, Marketing, Red Marlin|

Did you also get the feeling that Black Friday was a damp squib? While Brits had been expected to spend £1.5 billion snapping up bargains, it is estimated that the figure was lower than that and below than that spent in 2017. Does that mean that Black Friday has fizzled out in the UK as [...]

Reasons to be cheerful

By |2018-11-20T11:02:42+01:00November 20th, 2018|Blog, Marketing, PR, Red Marlin|

At this time of year don’t you just hate going to work in the dark and then returning home in the dark. On the plus side, Christmas is just around the corner. Another reason to be cheerful is positive news stories. After all, who doesn’t enjoy the ‘It’s not all doom and gloom’ segment in [...]

First contact Part 2

By |2018-11-01T11:09:32+01:00November 1st, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment from Red Marlin advising how to approach and handle the media. If you missed the first part then take a look at: https://www.redmarlin.co.uk/first-contact/ Today’s insight centres on how trust and openness are to be embraced and not feared. Reputation A good reputation can take years to build but seconds to [...]

First contact

By |2018-10-30T13:47:09+01:00October 30th, 2018|Blog, Marketing, PR, Red Marlin|

This week’s two-part instalment from Red Marlin on how to maximise your PR activity looks at how to approach the media. Contrary to what many people believe, the vast, vast majority of the media are not out to get you with a hatchet job but instead use their professionalism to be fair and objective. The [...]