About Chris Box

Chris Box boasts a wealth of automotive public relations knowledge having worked for a variety of major car manufacturers, as well as those in the supply chain. Prior to working in public relations Chris enjoyed a career in journalism and is NCTJ qualified.

First contact Part 2

By |2018-11-01T11:09:32+00:00November 1st, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment from Red Marlin advising how to approach and handle the media. If you missed the first part then take a look at: https://www.redmarlin.co.uk/first-contact/ Today’s insight centres on how trust and openness are to be embraced and not feared. Reputation A good reputation can take years to build but seconds to [...]

First contact

By |2018-10-30T13:47:09+00:00October 30th, 2018|Blog, Marketing, PR, Red Marlin|

This week’s two-part instalment from Red Marlin on how to maximise your PR activity looks at how to approach the media. Contrary to what many people believe, the vast, vast majority of the media are not out to get you with a hatchet job but instead use their professionalism to be fair and objective. The [...]

Thinking of a master plan Part 2

By |2018-10-25T09:48:55+00:00October 25th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment from Red Marlin showing how some simple planning ahead can make a big difference in the success of your PR activity. If you missed the first part then take a look at: https://www.redmarlin.co.uk/thinking-of-a-master-plan/ Today’s insight highlights how to make the most of forward feature opportunities and how important brainstorming sessions [...]

Thinking of a master plan

By |2018-10-23T11:25:30+00:00October 23rd, 2018|Blog, Marketing, PR, Red Marlin|

When time is of the essence, planning ahead with your PR activity can pay dividends. Indeed, life is complicated enough without making it worse, so a little time spent planning can help save a lot of time further down the road. Today’s article looks at two factors to consider, with more this Thursday, so stay [...]

What’s in your toolkit? Part 2

By |2018-10-18T10:30:26+00:00October 18th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment of ‘What’s in your toolkit?’ following on from Tuesday’s edition. The last article previously looked at surveys, infographics and awards, check it out: https://www.redmarlin.co.uk/whats-in-your-toolkit/ Today, attention focuses on how case studies, delivering on various platforms and a call to action can give an extra string to your bow. The case [...]

What’s in your toolkit?

By |2018-10-16T10:44:33+00:00October 16th, 2018|Blog, Marketing, PR, Red Marlin|

Today’s article on how to maximise your PR highlights some extra resources available to give your activity a boost! While a well-written, interesting and factually correct press release stands every chance of achieving media coverage, there are tactics available which can be used to make it even more successful. The second instalment of ‘What’s in [...]

Stand out from the crowd Part 2

By |2018-10-11T12:37:59+00:00October 11th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment from Red Marlin advising how to make your press release stand out from the crowd. If you missed the first part, check it out at https://www.redmarlin.co.uk/stand-out-from-the-crowd/ Timing Research does vary but a general consensus is that Tuesday is the best time to send a press release, followed by Thursday. It’s [...]

Hats on at Red Marlin for good cause

By |2018-10-10T12:56:05+00:00October 10th, 2018|Automotive, News, Red Marlin|

The team at automotive PR specialists Red Marlin have donned a variety of hats to support Hats on 4 Ben as part of today’s World Mental Health Day. Everyone at the Leamington Spa based agency also dug deep into their pockets (with some moths flying out of a few wallets) and gave a donation to [...]

Stand out from the crowd

By |2018-10-09T11:56:09+00:00October 9th, 2018|Blog, Marketing, PR, Red Marlin|

First the bad news. Journalists receive hundreds of emails and countless press releases every day and spend seconds reading a press release before passing judgement. Now the good news. There are some simple and effective tips you can use to make your story stand out from the crowd. So today’s article highlights the importance of [...]

What is newsworthy? Part 2

By |2018-10-04T10:56:35+00:00October 4th, 2018|Blog, Marketing, PR, Red Marlin|

This is the second instalment from Red Marlin advising how to maximise your PR opportunities. The first four initial elements highlighted earlier this week were timeliness, closeness, significance and human interest https://www.redmarlin.co.uk/what-is-newsworthy/ Today’s article highlights the importance of surprise, usefulness, prominence and finally…the ‘so what’ test. Next week, attention turns on how to stand out [...]